About the role

NHS England’s Transformation Directorate has a mandate to deliver a very broad and complex set of new products, platforms, services, and capabilities over the coming years to support the transformation of health and care. The scale and maturity of digital health is now central to the delivery of health and care goals. Technology and digital innovation has never been so important for the continued improvement of health outcomes for patients.

We now have an opportunity for an experienced Digital Performance Analyst to join our Digital Citizen team to work across the NHS.UK web estate.

Digital Citizen delivers citizen-facing national digital channels and services - including nhs.uk, the NHS App, and NHS Login.

NHS.UK is the UK's biggest health website, with more than 80 million visits every month. It provides thousands of clinically validated articles, videos and tools, and millions of people also access our content through partner websites, apps & internet-connected devices. More than 2,000 organisations share our content, including other NHS websites, local authorities, charities and commercial organisations. Social media is also an important part of the NHS website service and we reach millions of people a month through Facebook, Twitter & YouTube.

We believe it's important that people engage with their health, care and wellbeing so they can stay healthy and help manage any long-term health conditions.

As a Digital Performance Analyst you role will include:

  • Reviewing, analysing and reporting web analytics data for NHS.uk (Adobe Analytics)
  • Providing effective and ongoing and actionable insight into user journeys across NHS.uk
  • Setting and tracking relevant performance KPIs
  • Using web analytics tools (Adobe Analytics) and reporting through data visualisation tools e.g. Power Bi to analyse the end-to-end user journey
  • Communicating complex data clearly across the programme and key external stakeholders including Department of Health & Social Care and NHS England
  • Exploring and investigating new tools and technology to assist with web analytics and insight

About you

Some of the skills and experience we’re looking for:

  • Experience and in-depth knowledge of one or more digital analytics products, such as Adobe Analytics, Google Analytics or Webtrends
  • Experience in the end-to-end tagging of web pages with analytics code and utilising tag management techniques
  • Experience of taking web analytics data and creating actionable insights into user journeys that support improvements in UJ and UX
  • Experience in one or more data visualisation tools, such as Power BI or Tableau
  • Excellent communication skills and comfortable working with a range of internal and external stakeholders.
  • Experience of leading on a range of projects, prioritising workloads to meet deadlines, including the allocation of work to other colleagues, to deliver quality outcomes.

About us

What's in it for you
  • a role as part of a dynamic team using data and digital technology to transform health and care
  • a range of opportunities to build your experience in an environment where your
    work has a direct and positive impact
  • a real commitment to your personal and professional development with access
    to a broad range of learning opportunities

About us

We are a great place to work. What we do matters.

Our mission, to use data and technology to improve lives remains and we are currently recruiting critical, priority roles. Successful applicants should be aware that roles may be subject to change in the new organisation.

NHS England leads the NHS in England to deliver high quality care for all. We support NHS organisations to deliver better outcomes for our patients and communities, work to get the best possible value for taxpayers, and drive improvement across the NHS. This includes improving the health of the population and the quality of care, tackling inequalities, and delivering care more efficiently. 
Our outstanding teams are passionate about technology and public service, making use of everyone’s skills to improve people’s lives.

We collaborate to deliver world class tech and intelligence, so come and join us. We are committed to sustainability, diversity and inclusion; our people are at the heart of what we do.

Why you should apply

We value the different experiences our people bring to their work. We're working to create an environment where everyone can make a full contribution no matter their background, identity, or circumstances.  Which means, we encourage applications from people of all backgrounds and abilities.  

Our work matters. You matter.

What we offer you:

  • a hybrid working approach which offers you an informal, flexible way of blending home and office working
  • flexible working opportunities - we value and respect the diversity of our employees, and applications from prospective candidates who require flexible working arrangements are welcomed; these include part-time hours, job sharing, flexible hours and part-remote set ups
  • 27 days annual leave increasing to 33 days with service
  • a generous pension (with our contribution equal to 23.7% of your earnings)
  • NHS Discounts including shops, restaurants, gym, mobile phones, and insurance
  • employee benefit schemes including our Season Ticket Loan, Car Lease and Bike to Work schemes

Next steps

Interviews are likely to take place from late-July. Applicants who are shortlisted for interview will be contacted by email.

To view further information please see the attached job description.

If you require a reasonable adjustment or support with your application, please contact [email protected] 

This post is not exempt from the Rehabilitation of Offenders Act 1974. We only ask applicants to disclose convictions which are not yet spent / unspent under the Rehabilitation of Offenders Act 1974. Following an offer of employment, we will carry out a Basic Disclosure and Barring Service (DBS) check as part of the pre-employment check process.

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